About

With 20 years of Sales Excellence and Creative Marketing in our backpack we have gathered experience from all ends of the sales and marketing departments. From local business here in Toronto, Canada to Fortune 1000 clients in the United States we take on challenges. My first exposure to online marketing was in 2000 and by 2002 we were involved with full scale website design, branding and usability with clients who were already starting to cut back on traditional advertising.

From my strong belief in “Permission Marketing” and the soon to be popular “In Bound Marketing”  I knew generating leads had changed for the better. This eventually caused me to dive into Search Engine Optimization in 2006 with very little sleep since.

There was so much to learn and even more excitement as I confirmed that “dialing for dollars” and “banging doors” was now old school. My relentless research and  hard work started putting clients on Page 1 of the search engines like Yahoo, BING (MSN) and Google. These companies were now experiencing something new…. targeted prospects were now calling and emailing them to buy. Not the other way around.

Now a few years later our happy customers have caused referrals and business has grown for In View Marketing. Just enough to invest in the best tools, training and partnerships to make everything work and continue to deliver successful marketing campaigns for our clients.

The Difference

My background in sales training, sales management and traditional marketing for various industries separate the InView Style from other Search Marketing Companies. As a local business owner myself, I have mastered a consultative holistic approach which is far from technical. It is a methodology of understanding your business, your goals and your competition before any campaign is started. Then we take that information to our proven online marketing system, custom fit it for you and begin to deliver results.

The Mission

To stay up later than my competition, learning more  about “Search, Social and Analytics” so our clients can generate more leads and increase their website brand and revenues.

The Name

Music is another passion we talk about often. Back in 2006 when I was thinking about a formal name for the company, a Canadian band called The Tragically Hip had an album that was about to drop and the lead single playing on the airwaves at the time was called In View. I thought about it and obviously that is the basis of what we do for our clients.

Get them IN VIEW